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Content & Product Management

Product and content management is actually a merchandising discipline that incorporates aspects of retail merchandising, digital marketing, and content strategy, rather than just being the components required for an e-commerce content management solution. A good...

How to Know What a Customer Needs & Wants?

Needs would be defined as goods or services that are required. This would include the needs for food, clothing, shelter and health care. Wants are goods or services that are not necessary but that we desire or wish for. For example, one needs clothes, but one may not...