T E N T H E D I T I O N O F

Gear Up to Be The Next
King of Livestream
Presented by Sidec, the Malaysia Top E-Commerce Merchant (ECM) Awards is your gateway to excellence—celebrating the boldest and most innovative homegrown e-commerce merchants. This prestigious platform offers unmatched opportunities for recognition, networking, and business growth.

About this award
The Malaysia Top E-Commerce Merchant (ECM) Awards is more than a competition—it’s a transformative experience for Malaysia’s e-commerce merchants to showcase their innovations, sharpen their skills, and achieve unparalleled growth.
Why We’re Different
RM367 Million GMV generated by participants in 7 years.
Cutting-Edge Opportunities: Embrace AI-powered tools, livestream avatar, and more!
Game-Changers in Top ECM 2025
TikTok Shop as an Official Platform
As a participant, you’ll enjoy:
Enhanced visibility through TikTok’s vast user base.
Cutting-edge tools for interactive shopping and livestreaming.
A chance to master social commerce strategies

Witness the Grand Celebration of Excellence
Experience the glamour and excitement of the Top ECM Awards Ceremony—honoring the best in e-commerce innovation and success.
Celebrating Excellence at Top ECM 2024
Here’s a look at the top achievers:

Champion
Zucca Commerce Sdn Bhd

1st Runner-Up
SLL Machinery Hardware Sdn Bhd

2nd Runner-Up
Desince Sdn Bhd
Important Dates

Application Submission
17 January –
17 February 2025
Launching Ceremony
4 February 2025
Contest Period
21 February – 6 April 2025
Awards Ceremony
26 April 2025
Why Top ECM 2025?
Industry Recognition: Stand out among the best merchants in Malaysia.
TikTok Shop Advantage: The official platform for innovative social commerce.
Valuable Training: Gain insights from industry leaders through four in-depth training sessions.
RM51,000 worth of cash to be won.
Plus, connect with e-commerce giants and explore new growth opportunities.


Unlock Exclusive Perks
Exclusive Training: Topics include AI-powered livestreams, data analytics, and more.
Industrial Visits: Gain firsthand exposure to leading e-commerce operations.
TikTok Shop Integration: Revolutionize your business with TikTok’s advanced tools.
Networking Opportunities: Meet peers, partners, and industry leaders.
Massive Visibility: Boost your brand’s reputation with Top ECM’s media coverage.
Hear from Top ECM Stars
Real stories of success and transformation from merchants who’ve been where you are.
This is definitely a very good exposure for every e-commerce entrepreneur like us. For those who are first starting their business, this is a very good opportunity to meet everyone, get to know business partners, and connect with people in the industry.
Erica Yap
Zucca Sdn Bhd
Alhamdulillah, I can manage to apply this to my business, and I hope my business can go very far. I also hope we can expand and sell in international markets.
Ashraf Aziz
Ashvertising Marketing Sdn Bhd
It’s very good to join the this program. We did not expect to receive this award, but it is very motivating for our company and our team. Thank you very much!
Tan Hean Keng
Oh Baby Store Sdn Bhd
Frequently Asked Questions
What is the Malaysia Top E-Commerce Merchant Awards 2025 competition?
The Malaysia Top E-Commerce Merchant (ECM) Awards, organised by Sidec, is a prestigious platform dedicated to celebrating Malaysia’s most innovative, creative, and successful homegrown e-commerce merchants. Participants gain increased recognition, valuable networking opportunities, and a chance to elevate their brand presence among industry leaders. This 3-month competition offers exciting rewards, including RM51,000 in cash prizes and other attractive prizes in-kind.
Since its launch in 2016 with just 60 merchants, the Top ECM Awards has grown significantly, with 516 merchants participating in 2024 and generating a remarkable RM109.6 million in sales. As the Awards mark their 10th edition in 2025, Sidec aims to crown the best e-commerce merchants and redefine benchmarks for excellence and innovation in the ever-evolving digital economy.
Who can participate in the Malaysia Top E-Commerce Merchant Awards 2025?
All entrepreneurs and business owners operating online businesses before December 2024.
What are the categories available for entry?
There will be 5 categories, total of 24 winners
- Main Category: 10 winners
- Selangor Category: 3 winners
- Special Category AFFIN BANK Rising Star Awards: 3 winners
- Special Category AFFINGEM Women Trailblazer Awards: 3 winners
- Special Category TikTok Shop Top Livestream Seller: 5 Winners
How can I submit my entry?
To submit your entry, visit our official website at www.sidec.com.my/topecm/ and navigate to the “Apply Now” section. Follow the instructions provided to complete the entry form, providing relevant information about your company details, e-commerce business and other relevant documents.
Is there a fee to enter the competition?
A comprehensive financial commitment of RM 300.00 fee is obligatory for all shortlisted merchants, covering processing, administration, networking, training, and industrial visit.
*Unsuccessful applications will receive a full refund.
What criteria are used to evaluate entries?
Entry Criteria:
- E-commerce store must be registered under SSM
- Must sell products to end-users only (B2C)
- E-commerce store must have been in operation before December 2024
- Achieved a minimum of RM25,000 in sales OR minimum of 100 orders across multiple platforms
What Is the Scoring Mechanism for the Top ECM 2025 Awards?
Participants will be judged based on four key criteria:
- Online Sales Contest (50%)
- Sales and orders generated during the contest period.
Livestream Contest (30%) - Performance during livestreams, evaluated on the number of viewers, sales, and likes.
Business Potential (10%) - Assessed based on e-commerce platforms, product presentation, social media presence, and a submitted questionnaire.
Advanced Training (10%) - Participation in four training sessions covering key topics like branding, AI livestreaming, and retail technology.
When will the winners be announced?
The announcement of winners will be made during the prestigious awards ceremony, the date of which will be communicated well in advance.
Are there any benefits to winning an award in Malaysia Top E-Commerce Merchant Awards 2025?
Yes, winning an award offers numerous benefits, including increased credibility, recognition within the industry, opportunities for media coverage, and the chance to showcase your success to potential customers and partners. Apart from that, you also can have the opportunity to receive eTRADE incentive up to RM25,000 by Matrade.
How can I contact the Malaysia Top E-Commerce Merchant Awards 2025 organisers for more information?
If you have additional questions or require further information, please email us at ecommerce@sidec.com.my.
Your Journey to E-Commerce Greatness Starts Here
Don’t miss out—register for Top ECM 2025 today and let your brand shine!