About Malaysia
Top ECM Awards

Welcome to the Malaysia Top E-Commerce Merchant Awards, the nation’s premier platform for recognising excellence and innovation in the e-commerce industry. 

Since our inception in 2016, the Top ECM Awards have been at the forefront of identifying and honouring e-commerce businesses that exhibit exceptional performance across various aspects of online retailing. Our focus lies in spotlighting those who excel in product innovation, platform optimisation, strategic promotions, business potential, and sales accomplishments.

A Share value worth


Join the ranks of e-commerce excellence and vie for your portion of a substantial RM100,000 total prize value. This grand sum encompasses hefty cash rewards, lucrative eTRADE incentives to propel your business forward, and access to unparalleled e-commerce training sessions designed to elevate your market prowess.

What’s New in 2024?

These new initiatives are designed to empower you with the tools and knowledge to thrive in the dynamic world of e-commerce. Stay ahead of the curve with Top ECM 2024!

New Elements

Lazada Joins as Our Official Platform

We’re thrilled to announce that Lazada, the e-commerce giant, is now our official platform partner for Top ECM Awards 2024! This collaboration brings a host of exciting opportunities for e-merchants like you.

New Elements

Enhance Your Skills with E-Commerce Training

Master Live Streaming: Dive into the art of live streaming and engage with your customers in real-time. Our tailored sessions will teach you the secrets to captivating your audience.

Harness AI for Content: Discover how Artificial Intelligence can revolutionise your content creation. Learn to automate and optimise your content for better reach and efficiency.

New Elements

Gain Insights with Industry Visits

Expand your network and learn from the best in the business. We’ve partnered with leading tech and finance giants for exclusive industry visits.

Top ECM Awards Financial Commitment

Just RM500 to Unlock
Exclusive Benefits

For all shortlisted merchants, a one-time financial commitment fee of RM 500 is essential. This fee encompasses the entire processing, administration, networking events, specialised training programs, and unique industrial visits. It’s an investment into the vast resources that the Top ECM Awards provide.

If your application doesn’t make the cut, you’ll receive a full refund.

Your Journey to the
Top ECM Awards Begin Here!

These new initiatives are designed to empower you with the tools and knowledge to thrive in the dynamic world of e-commerce. Stay ahead of the curve with Top ECM 2024!

Step 1

Get Started

Apply: Fill out your application to throw your hat in the ring.

Payment: Complete your entry with the required fee to seal the deal.

*Unsuccessful applications will receive a full refund.

Step 2

Gear Up

Confirmation: Look out for our email confirming your participation.

Handbook: We’ll send you a guide with all you need to prep for success.

Step 3

Engage & Excel

Tasks: Tackle three challenges to show off your e-commerce chops:

  • Boost your sales in the Online Sales Contest.
  • Shine on screen with the Livestream Contest.
  • Level up your skills with E-Commerce Training.

Step 4

Show Your Success

Results: After your hard work, submit your total sales and orders. Let the numbers speak for themselves!

Step 5

Celebrate Together

Awards Night: Join us at the grand ceremony where we celebrate your achievements and unveil the winners.

Important Dates

Key Dates for Your Calendar



10 – 23 Jan 2024

13 Days


Entry submission

24 Jan – 17 Mar 2024

54 Days

Top ECM 2024 main briefing

1 Mar 2024

03:30 am – 05.30 pm

Online sales contest preparation

1 – 10 Mar 2024

10 Days


Panel judging period

18 – 31 Mar 2024

14 Days

Online sales & livestream contest, e-commerce training & industry visit

11 Mar – 10 May 2024

60 Days

Finalising the winners

13 – 17 May 2024

5 Days

Awards Ceremony Day

25 May 2024

Venue: TBC

Our Judging Criteria

The Five Pillars of
E-Commerce Excellence

At the Top ECM Awards, we recognise the best in Malaysian e-commerce through a clear and focused lens. Our judges evaluate every entrant on five essential elements that define a successful online business:


Are your products innovative and captivating? We look for quality and uniqueness.


Is your online shop user-friendly and reliable? We assess the functionality and design of your e-commerce platform.


How creative are your marketing campaigns? We examine the effectiveness of your promotions in attracting and retaining customers.

Business Potential

What’s the growth outlook for your business? We consider your strategy for expansion and sustainability.

Sales & Orders

What are your sales achievements? We measure the volume and consistency of your number of sales and also number of orders.

Judging Criteria for Top ECM Awards

All the qualified merchants will be judged based on 4 criteria:


Online Sales Contest

Hit Your Sales Highs: Over a competitive 60-day period, your goal is to skyrocket your sales and order numbers. We’re on the lookout for the most creative marketers who can think outside the box to showcase their products and brands.


Livestream Contest

Engage in Real-Time: Capture the spotlight and your audience’s attention with live streaming. The more viewers you draw, the better your score. Use this stage to show off your brand’s personality and connect directly with customers.


 Business Potential

Showcase Your Business Smarts: Our industry experts will assess your potential for growth and success. Impress them with your product quality, user-friendly platform, market visibility, innovative promotions, and striking branding that sets you apart.


E-Commerce Training

Learn, Grow, and Earn Points: Attendance at our e-commerce training sessions isn’t just compulsory — it’s an opportunity. These sessions are designed to bolster your e-commerce knowledge and will count towards 10% of your total competition score. It’s a perfect blend of education and competition.

Our Esteemed Panel of Judges

Yong Kai Ping

Yong Kai Ping

CEO, Sidec Sdn Bhd

Boon Kim San

Boon Kim San

Head of Digital Business and Innovation, Group Enterprise Banking, Affin Bank Berhad

Nor Hidayaty Mohd Nor

Nor Hidayaty Mohd Nor

Deputy Director, SME Corp. Malaysia

Mansor Shah Wahid

Mansor Shah Wahid

Deputy CEO (Exporters Development), MATRADE

Zed Li

Zed Li

COO, Lazada Malaysia

Bevan Tan

Bevan Tan

Country Manager, SHOPLINE Malaysia

Munzir Aminuddin

Munzir Aminuddin

GCEO, Siti Khadijah

Satish Kumar

Satish Kumar

Founder, Russell Taylors

Jonathan Weins

Jonathan Weins

CEO, Pop Meals

Choong Jee Von

Choong Jee Von

CEO, Fipper Marketing

Sean Tan

Sean Tan

CEO, Applecrumby & Fish

Frequently Asked Questions

What is the Malaysia Top E-Commerce Merchant Awards 2024 competition?

The Malaysia Top ECM Awards organised by Sidec is a prestigious award that seeks to reward the most successful, creative and innovative homegrown e-commerce merchants. At the same time, merchants who take part can benefit from increased recognition and opportunities to further elevate their brand’s presence among industry players. The 4-month competition offers RM46,000 worth of cash prizes and other attractive prizes in-kind.

The first Malaysia Top E-Commerce Merchant (Top ECM) Awards started in 2016 where only 60 e-commerce merchants participated while in 2023 the number increased to 360 merchants and generated RM77.5 million in sales. The increment shows that the e-commerce industry continues to grow. Sidec is looking to crown the best e-commerce merchants in 2024!

Who can participate in the Malaysia Top E-Commerce Merchant Awards 2024?

All entrepreneurs and business owners operating online businesses before December 2023.

What are the categories available for entry?

There will be 3 categories

  • Main Category: 10 winners
  • Selangor Category: 3 winners
  • Special Category –
    • AFFIN BANK Rising Star Awards: 3 winners
    • AFFINGEM Women Trailblazer Awards: 3 winners
How can I submit my entry?

To submit your entry, visit our official website at www.sidec.com.my/topecm/ and navigate to the “Register Now” section. Follow the instructions provided to complete the entry form, providing relevant information about your company details, e-commerce business and other relevant documents.

Is there a fee to enter the competition?

A comprehensive financial commitment of RM 500.00 fee is obligatory for all shortlisted merchants, covering processing, administration, networking, training, and industrial visit. 

*Unsuccessful applications will receive a full refund.

What criteria are used to evaluate entries?

Entry Criteria:

  • E-commerce store must be registered under SSM
  • Must sell products to end-users only (B2C)
  • E-commerce store must have been in operation before December 2023 
  • Achieved a minimum of RM25,000 in sales OR minimum of 100 orders across multiple platforms
Who are the judges for the competition?

Our panel of judges comprises industry experts, professionals, thought leaders and founders of e-commerce giant businesses with significant experience in e-commerce. They bring a wealth of knowledge to ensure a fair and thorough evaluation process.

When will the winners be announced?

The announcement of winners will be made during the prestigious awards ceremony, the date of which will be communicated well in advance.

Are there any benefits to winning an award in Malaysia Top E-Commerce Merchant Awards 2024?

Yes, winning an award offers numerous benefits, including increased credibility, recognition within the industry, opportunities for media coverage, and the chance to showcase your success to potential customers and partners. Apart from that, you also can have the opportunity to receive eTRADE incentive up to RM25,000 by Matrade.

How can I contact the Malaysia Top E-Commerce Merchant Awards 2024 organisers for more information?

If you have additional questions or require further information, please visit the “Contact Us” section on our website or email us at ecommerce@sidec.com.my.