Selangor E-Bazar Raya

The Selangor E-Bazar Raya campaign was an exclusive collaboration between the Selangor government and e-commerce platform Shopee.

The first edition of the Selangor E-Bazar campaign functioned to assist state SMEs and micro SMEs who suffered during the Covid-19 pandemic.

The E-Bazar Raya campaign was held from May 4 to July 4 in conjunction with Ramadan and Hari Raya Aidilfitri.

From the vouchers worth RM1 million channelled by the state government, the merchants successfully generated a direct revenue of RM11.7 million, indicating a Return of Investment (ROI) of almost 12 times more than the initial amount disbursed.

Research and market findings by the Selangor government also found that the initiative had generated about RM341.5 million in ripple effect to the SMEs.

This is an increase of 341% from the total of RM1 million in vouchers allocated by the Selangor government.

E-Bazar Raya

Achievements

E-Bazar Raya with 6,400 new sellers’ participation, generated RM11.7 million in direct sales from RM1 million in the form of vouchers (RM341 million in ripple effect)

8,400

Total Sellers

6,400

New Sellers

1 Mil

Voucher Allocation (RM)

11.7 Mil

Sales generated directly from state voucher (RM)

341.5 Mil

Ripple effect to the economy (RM)

E-Bazar Raya
Success stories

To be updated……

To be updated……

To be updated……

Selangor E-Bazar 11.11 Mega Sales

Following the success of E-Bazar Raya, the second edition of the campaign – the Selangor E-Bazar 11.11 – was held from October 26 to December 15 in conjunction with the Singles Day Mega Sales.

Aside from Shopee, Lazada came on board to provide extra marketplaces for merchants and SMEs.

From RM2 million vouchers allocated by the Selangor government, the merchants generated a direct revenue of RM32.06 million which created a ripple effect of RM1.04 billion.

This is a huge spike of 274% increase in direct sales and a 307% increase in a ripple effect to the Selangor economy, compared with the Selangor E-Bazar Raya Campaign.

The E-Bazar 11.11 Campaign also onboarded 26,744 new merchants, benefiting a total of 73,791 e-merchants. This is a 275% increase from the initial target of 10,000 new e-merchants which were expected to be onboarded.

 

E-Bazar 11.11 Mega Sales Achievements

E-Bazar 11.11 with 26,744 new sellers, generated RM32.5 million in direct sales from RM2 million in the form of vouchers (RM1.043 billion in ripple effect)

82,191

Total Sellers

33,144

New Sellers

3 Mil

Voucher Allocation (RM)

43.76 Mil

Sales generated directly from state voucher (RM)

1.39 Bil

Ripple effect to the economy (RM)

E-Bazar 11.11

Success stories