Product and content management is actually a merchandising discipline that incorporates aspects of retail merchandising, digital marketing, and content strategy, rather than just being the components required for an e-commerce content management solution.
A good website needs a content manager that understands every minute detail on managing products and content, and this class will help to give you a better picture on how you can manage your product information as required by the market, as well as an idea of how to see/sell your products through various distribution channels.