For those who don’t know, O2O stands for “online to offline.” It’s a term used to describe a variety of ecommerce services that provide online information, services, or discounts to consumers that enhance their offline shopping experiences. Watch Wilson Quah,...
Pierre Erfan is e-commerce marketing expert who’s got years of managing international e-commerce clients under his belt. In this talk we had a look at what lies behind this term and what it means to e-commerce professionals. o2o is Online-to-offline commerce is...