Price War are enough to strike fear and dread into business people. It doesn’t matter if you are a big company or a small one. So why do companies start them, how should you respond, and how do they expect to win? If implemented correctly, a price war can be an effective pricing strategy.

12019 SITEC EC CLASS – Introduction to E-Commerce 101: The E-Tail Process28m
22018 SITEC EC 101: The E-Tail Process39m