Consumers have a powerful tool in their pocket – and mobile phones are fundamentally changing the retail experience.
How can business adapt to this new m-commerce reality as e-commerce continues to evolve? While retailers are still working out what the growth in e-commerce means for their sales strategies, their customers have moved on. Mobile phones have connected the two worlds and raised consumers’ expectations to another level. Late and incorrect delivery are big customer complaints so e-commerce providers must be realistic about the promises they make, especially when demand is high. Get m-commerce right and you can substantially increase customer loyalty!
