EC302 2021 Google Marketing

EC302 2021 Google Marketing

Comparing SEO or Google Ads, previously known as Adwords, is like comparing apples to oranges – both help to get your brand on the SERP in front of prospective customers. SEO works to get your site higher in the organic rankings so that you rank for customers...
EC301 2021 Social Media Marketing

EC301 2021 Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers,...
EC205 2021 Data Analysis & Online Traffic

EC205 2021 Data Analysis & Online Traffic

  What Is Data Analytics? Data analytics is the science of analyzing raw data in order to make conclusions about that information. Many of the techniques and processes of data analytics have been automated into mechanical processes and algorithms that work over...
EC204 2021 Product Branding Strategy

EC204 2021 Product Branding Strategy

  A successful brand is always well-defined and relevant to the market. You might wrongly assume that if you have a tagline, logo and business card, your branding is complete. The process of branding is complete only when you have carefully defined and considered...
EC203 2021 – Customer Relationship Management

EC203 2021 – Customer Relationship Management

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and...