Comparing SEO or Google Ads, previously known as Adwords, is like comparing apples to oranges – both help to get your brand on the SERP in front of prospective customers. SEO works to get your site higher in the organic rankings so that you rank for customers...
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers,...
What Is Data Analytics? Data analytics is the science of analyzing raw data in order to make conclusions about that information. Many of the techniques and processes of data analytics have been automated into mechanical processes and algorithms that work over...
A successful brand is always well-defined and relevant to the market. You might wrongly assume that if you have a tagline, logo and business card, your branding is complete. The process of branding is complete only when you have carefully defined and considered...
Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and...
