by sitecacademy | 11 January, 2017 | Slide Share |
The essence of Marketing is a transaction – an exchange- intended to satisfy human needs and wants.There are three elements in the marketing process Marketer What being Marketed Target Market Marketing is a social process by which individuals and groups obtain...
by sitecacademy | 30 December, 2016 | Slide Share |
Importance of Marketing : Financial Success often depends on marketing ability . All business functions will not really matter if there is no sufficient demand for products and services .Companies at greatest risk are those that fail to carefully monitor their...
by sitecacademy | 30 December, 2016 | Slide Share |
Price is the amount of money charged for a product or service. Price has been the major factor affecting buyer choice. Price is one of the most flexible marketing mix elements. MAJOR PRICING STRATEGIES Customer Value-based Pricing Cost based Pricing Competition...
by sitecacademy | 23 December, 2016 | Video Post |
Letting the word out on the Internet has always been challenging. Between your website and social media, how do you know the most effective channel to reach the most people for the least amount of money? Facebook’s “Promoted Post” is one of...
by sitecacademy | 23 December, 2016 | Video Post |
A marketing strategy in which conventional media are eschewed infavour of various techniques designed to generate word-of-mouthpublicity, in the hope of creating a wave What is Viral Marketing? Why does it relate to word-of-mouth marketing strategy?...
