KUALA LUMPUR: Lazada Malaysia has overtaken Lazada Singapore to become Southeast Asia’s fastest-growing e-commerce platform in the past nine months. Lazada Malaysia chief executive efficer, Hans-Peter Ressel, said Lazada Malaysia recorded over 100%...
Product research is an essential part of the consumer decision making journey. After the initial conception of the idea to buy something, consumers enter the phase of active evaluation gathering information and researching. Source: The consumer decision journey,...
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