Retail-X

2025

Powering Retail Through Technology

Interested in joining next year’s cohort? Register your interest now and be part of an exciting journey!

Tech-Enabled Retail Transformation

The Selangor Retail Tech Xccelerator (Retail-X) is a 12-week accelerator programme designed to future-proof 30 high-potential Malaysian retail SMEs.
The programme offers expert mentorship, immersive training labs, and hands-on adoption of transformative retail technologies, covering areas such as livestream selling, AI-driven customer engagement, smart inventory, and personalised commerce.
Retail-X supports SMEs in blending traditional retail expertise with modern digital strategies.
By guiding participants through innovation playbooks, real-world case studies, and retail tech showcases, the programme empowers them to build resilient, scalable business models for today’s fast-evolving marketplace.

Why Join Retail-X 2025?

Retail-X focuses on digital-first retail solutions, from AI-powered personalisation to omnichannel strategies and live shopping experiences.

With 12 business workshops and 3 pitching modules, founders are equipped with practical strategies to scale sustainably in a competitive market.

Finalists gain access to venture capitalists, retail partners, and international exposure, including a global business trip and prizes worth RM300,000.

Alumni of ECX include brands with valuations exceeding RM100 million, retail chain expansions, and successful crowdfunding rounds. Retail-X continues that trajectory with deeper market and investor integration.

Programme Module

10 Biz Workshops + 5 Pitching Courses

Retail Tech Mastery:
Innovate Engage, and Scale

Blueprint to 100x:
Branding, Growth & Capital Strategy for Founders

Demo Day Ready:
Pitch Like a Unicorn

Entry Criteria

To be eligible for the Selangor Retail Tech Xccelerator (Retail-X), applicants must meet the following requirements:

Key Sectors of Retail-X 2025

Fashion & Lifestyle

Health, Beauty & Wellness

Food & Beverage

Home Living & Appliances

Purpose-Driven & Social Impact Brands

Fashion &
Lifestyle

Health,
Beauty &
Wellness

Food &
Beverage

Home
Living &
Appliances

Purpose-Driven
& Social Impact
Brands

Programme Timeline

Phase 1
Selection

June
Application Opens
July
Shortlisting Period

Phase 2
Development

July–August
Programme Kickoff

Phase 3
Showcase

September – October
Semi Final & Final Demo Day

Phase 4
Scale

Oversea Trip

Scoring Breakdown

0 %

Feedback Forms

(15 required)
0 %
Attendance
(at all workshops)
0 %
Mentorship Hours
(3x 1-hour sessions)
0 %
Demo Day Pitch
All Pitching Clinic sessions will follow the Retail-X format: 7-minute Pitching & 5-minute Q&A.

Prizes

Total Prizes worth RM300,000 for Top 10

Trophy

Certificate

Overseas Business Trip

Potential Investment Opportunity

Cash Prize

Trophy

Certificate

Overseas Business Trip

Potential Investment Opportunity

Cash Prize

Financial Commitment

Power-Packed Support at

RM6000

Mentorship, Workshop & Coaching
Fundraising & Business Development
AI Adoption
Oversea Trip Opportunity (ASIA)
Networking & Events
Processing & Administration Fees
Cloud Services from
Marketing
Branding & Marketing
Hot-desk seats in Selangor Sandbox co-working space @ PFCC for up to 2 employee per company for 1 year
2 exclusive conference pass @ Selangor Smart City & Digital Economy Conference 2025

Success Made Possible

2024 Top 10 Winners

The Top 10 winners of 2024 embarked on an International Innovation Trip to Shanghai from 1–7 December, visiting leading firms including TikTok Shop HQ, Baozun Inc., ChatPlus AI, MATRADE, and Plug and Play Shanghai.

2024 Success Stories

Eartheories

IGL Coatings

2023 Top 5 Winners

The 2023 winners visited China Dream Town, Future Sci-Tech City Planning Exhibition Hall in Hangzhou, China. They also toured the China Artificial Intelligence Town. The winners completed a three-day intensive training with Alibaba, featuring site visits, expert sessions, and insights into its e-commerce and digital tech ecosystem.

2023 Success Stories

The Pastels Shop

Nori

Sponsors & Partners

Organised by

Organized by

Main Sponsor

Strategic Payment Partner

Strategic Global Partner

Strategic Global Partner

Strategic E-Commerce Partner

Strategic E-Commerce Partner

Strategic Retail Partner

Strategic Retail Partner

Strategic Logistic Partner

Strategic Logistic Partner

Strategic Webstore Partner

Strategic Webstore Partner

VC Partners

VC Partners

ECF Partner

ECF Partner

Community Partners

Community Partners

Alternative Financing Partners

Alternative Financing Partners

Technology Partner

Technology Partner

Ecosystem Partners

Ecosystem Partners

Past Mentor Lineup

Past Mentor Lineup

Retail-X Highlights

Overseas Trip

Workshop & Demo Day

Highlight Videos

The Years for the Respective Videos

2025
Recap video

2024
Montage video

2023
Montage video

2025
Recap video

2024
Montage video

2023
Montage video

Selangor Retail Tech Xccelerator

(RETAIL-X) – FAQ

The Selangor Retail Tech Xccelerator (RETAIL-X) is a 12 weeks accelerator programme designed to empower 30 promising Malaysian SMEs through strategic mentorship, workshops, pitching clinics, and exposure. RETAIL-X prepares participants to scale, digitalise, and optimise operations using retail technologies.

Top 10 companies will be crowned winners and stand a chance to win from a cash prize pool of RM50,000, announced during the Final Demo Day.

This programme is part of a strategic initiative by the Selangor State Government and organised by Sidec to future-proof local retail SMEs and support the growth of purpose-driven and socially impactful brands.

Applications open from 5 June to 27 June 2025, and will close at 6.00 PM on 27 June 2025. Early submission is encouraged!

You may apply through the application form provided on the landing page.

Shortlisted companies will be required to commit RM6,480 (inclusive of 8% SST) as a participation fee. There is no payment required during the application stage. However, shortlisted companies must be able to commit to the full programme duration.

Applicants must also submit:
1. A copy of your latest company profile (maximum 20 pages)
2. A 60-second video on why you want to be part of RETAIL-X

  1. Funding & Investment Opportunities
  2. Access to Networks & Partnerships
  3. Market Access & Brand Exposure
  4. Mentoring, Coaching & Workshops
  5. Digital Metamorphosis
  6. Comprehensive Skill Enhancement

There are no fees for registration.

However, shortlisted companies must commit a one-time participation fee of RM6,480 (inclusive of 8% SST) to access all programme perks.

The value provided through RETAIL-X far exceeds the participation fee. Participants will gain access to:

- Dedicated mentorship
- Business coaching & branding
- AI tools & cloud services
- Tech & marketing consultancy
- Exclusive partner offers
- Workshops & events
- Innovation trips & industry visits
- Media coverage & fundraising opportunities
- Feature spotlight & conference passes
- 1-year hot-desk space at Selangor Sandbox (PFCC) for up to 2 employees

💡 Total perks worth RM300,000 – covering retail transformation, visibility, and growth.

Open to traditional businesses and SMEs incorporated in Malaysia.
Industries include (but not limited to):

- Food & Beverages
- Home Living & Appliances
- Fashion & Lifestyle
- Health, Beauty & Wellness
- Purpose-Driven & Social Impact Brands

Limited to 30 selected companies only.

Companies must be:

1. Registered with SSM
2. Founded by the applicant (must be founder/co-founder)
3. Incorporated less than 7 years
4. Minimum of 1 audited financial year
5. Annual GMV between RM1 million to RM10 million
6. Must operate on online platforms
7. Sell products to end users (B2C)
8. Able to commit throughout the 4-month programme

Yes. However, only one application will be selected in the event of multiple submissions.

You’ll be notified via email and SMS if your company is selected.

📞 Call or WhatsApp us at +60 19-352 4921
📧 Or email: [email protected]

Ready to Transform Retail?

Scale your retail startup with the tools, mentorship, and exposure you need.