1 February 2021, Shah Alam – Small and Medium-Sized Enterprises (SMEs) as well as micro businesses are invited to register on both the Shopee and Lazada platforms for the Selangor E-Bazar CNY Campaign which starts today and will end on March 7 2021.

SMEs and micro SMEs must register on the Shopee and Lazada platform to enjoy discount vouchers worth RM2 million allocated by the Selangor state government.

The main criterion that must be fulfilled is that the business address must be registered in Selangor. Businesses must also ensure that they fulfill other criteria set by Shopee and Lazada.

Those interested to join this campaign can click the link provided on the Selangor Information Technology and Digital Economy Corporation’s (SIDEC) website at www.sidec.com.my/ebazarcny.

You can choose to register as a seller on either Shopee or Lazada or even both.

After you have completed filling in the form, you will receive a confirmation email from Shopee or Lazada in relation to your participation as a seller for this campaign.

The campaign was launched on January 26 2021 by the Selangor state government through SIDEC Sdn Bhd and Invest Selangor.

Like previous rounds of the Selangor E-Bazar campaign, it is to assist SMEs and micro SMEs in Selangor to embrace digitalisation to survive in the challenging business environment caused by the Covid-19 pandemic.

Apart from benefiting businesses, the campaign will also provide a safe environment for people to buy online with more choices of products with discounted prices.

Despite challenging times, it is hoped that the Chinese New Year will still be celebrated with bright spirits.

From the two rounds of the Selangor E-Bazar campaigns in 2020, SMEs successfully generated a total of RM1.39 billion in ripple effect to the economy through direct sales worth RM43.76 million from the total of RM3 million in vouchers channelled by the Selangor state government.

From SITEC to SIDEC

Established under the secretariat of Invest Selangor by the Selangor State Government, the Selangor Information Technology and E-Commerce Council (SITEC) is chaired by the Selangor executive councillor for Industry and Trade YB Dato’ Teng Chang Khim. SITEC aims to develop Selangor as the regional trading hub for e-commerce and to uplift the startup ecosystem within the state.

Since 2015, SITEC has successfully onboarded 650 e-commerce merchants and trained more than 9,000 SMEs and individuals who wish to make sales online through its E-Commerce Class, Master Class, Online 100 and Brands 100 programmes.

SITEC has also nurtured 90 startups from the three cohorts of the Selangor Accelerator Programme (SAP) and organised 3 Pitch@Selangor sessions, as well as making pitching and industrial visits to the Silicon Valley. SITEC also reached out to more than 600 Micro-SMEs from municipals in Selangor through the popular Jelajah Usahawan Digital.

Five years since its inception, SITEC has generated a Gross Merchandise Value (GMV) of RM334.37 million through its various high-impact programmes.

In improving the management of SITEC programmes, the Selangor state government has thus decided to set up SIDEC Sdn Bhd as a full-fledged government-linked company and a subsidiary under Invest Selangor Berhad

SIDEC Sdn Bhd aims to lead the digital transformation of Selangor as ASEAN’s digital hub through these objectives:

  1. Nurturing Selangor digital talents, narrowing the digital divide
  2. Accelerating Selangor startups to become regional tech icons
  3. Empowering Selangor businesses and SME digitalisation
  4. Encouraging Selangor digital investment and emerging technologies