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Price is the amount of money charged for a product or service. Price has been the major factor affecting buyer choice. Price is one of the most flexible marketing mix elements.
MAJOR PRICING STRATEGIES

  1. Customer Value-based Pricing
  2. Cost based Pricing
  3. Competition based Pricing
12019 SITEC EC CLASS – Introduction to E-Commerce 101: The E-Tail Process27m
22018 SITEC EC 101: The E-Tail Process27m