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4 December 2021, Shah Alam – This year’s edition of the Malaysia Top E-Commerce Merchant Awards (Top ECM), sponsored by Affin Bank Berhad (AFFIN BANK) for the third consecutive year, has surpassed previous records with RM47 million in sales and 358,609 orders.

This is a 28% increase from last year’s sales at RM36.6 million and 264,284 orders.

The sixth edition of the Top ECM which was launched on 15 October also saw the highest submissions with 213 applications and 181 making the shortlist. This is a 31.5% increase from the previous year’s record with 162 submissions and 123 out of the total submissions shortlisted.

Winners of this year’s Top ECM will be bringing home cash prizes with a total worth of RM40,500 sponsored by AFFIN BANK.

Store N Go Sdn Bhd emerged as the champion of the latest edition of the Top ECM, going home with RM12,000 in cash, a trophy and a certificate as well as media exposure.

The brand owner for baby’s clothing Comel Baby clinched the top spot for having secured the highest cumulative points in relation to judges’ marks and the number of sales and orders.

Hardware hypermarket SLL Machinery Hardware Sdn Bhd and SNS Network (M) Sdn Bhd – which owns iTworld, an authorised Apple reseller – secured the second and third spots respectively, bringing home RM8,000 and RM5,000, a trophy and a certificate each.

Securing the fourth to tenth spots are SPF Home Deco Sdn Bhd, DirectD Retail & Wholesale Sdn Bhd, Pokoktua Pallet Houz, Shellys Marketing Sdn Bhd, PTT Outdoor (My) Sdn Bhd, Illegear Sdn Bhd, and Livinggears Malaysia Sdn Bhd. They will be bringing home RM1,500 in cash each, as well as trophies and certificates.

Below is the complete list of winners:

Category: Online 100 & Brands 100 Merchant Awards

  1. Aom Global Venture
  2. Cookies Vibe Enterprise
  3. Easy R Enterprise

Category: Selangor E-Bazar Merchant Awards

  1. Nd Ninety One Resources – Zuzana Binti Mohd Khalid
  2. Nazatul Iza Enterprise – Nazatul Fariza Muhamad Nasir
  3. Baiworld Kitchen – Mohd Ghazali Bin Haji Anuar
  4. Deegreepastry Food – Muhammad Affizy Khairy Bin Mohd Khairy Rajan

Category: AFFIN BANK Rising Star Awards

  1. Begolfpro Sdn Bhd
  2. Laureadov Sdn Bhd
  3. Cutie Bright Enterprise

This year’s Top ECM award ceremony also featured sharing sessions by Russell Taylors, the Champion of the Malaysia Top E-Commerce Merchant Awards 2020, and Malaysian E-Commerce Brand Simplysiti.

Sidec is also glad to announce vivo Malaysia as the strategic partner for the awards.

Present today during the Malaysia Top E-Commerce Merchant Awards ceremony were Dato’ Teng Chang Khim, Selangor State Executive Councillor for Industry and Trade, Dato’ Hasan Azhari, Chief Executive Officer of Invest Selangor, Dato’ Ng Wan Peng, Chairperson of the Special Evaluation Committee for the Selangor SME Digitalisation Matching Grant, Sabrina Adnan, Selangor Deputy Officer of Finance, Lim Kee Yeong, Executive Director of Enterprise Banking, AFFIN BANK and Yong Kai Ping, Chief Executive Officer of Sidec.

Teng in his speech today said e-commerce merchants have continuously demonstrated creativity, innovation and good business sense while building a rapport with their customers.

“I am happy to note that this year’s edition of the Top ECM saw 213 merchants applying for this one and only e-commerce competition in Malaysia and 181 qualified to participate in the competition.

“From the 14-day Online Sales Contest, RM47 million was generated in sales with over 358,609 orders. This is a record-breaking figure since the Top ECM was launched in 2015.

“This is a 28% increase from last year’s sales at RM36.6 million and 264,284 orders. This has also surpassed the initial target of RM40 million in sales and has definitely demonstrated the strong growth of e-commerce in Malaysia of around 30% to 40% in the past one year.”

Teng in his speech today also thanked AFFIN BANK for being a steadfast partner of Top ECM Awards for the past three consecutive years, especially during these uncertain times.

As the first commercial bank and main sponsor of Top ECM 2021, AFFIN BANK has reiterated its commitment to remain as a steadfast financial partner when it comes to supporting the SME community, particularly startups, through financial support as well as programmes and events designed to foster their development.

“Embodying our customer-centric “Always About You” tagline, the AFFIN BANK Rising Star Awards is back for the second year to support startups in the e-commerce industry. This is an award dedicated to celebrating aspiring merchants with potential to grow extensively and profitably in the future,” said Lim.

He also highlighted AFFIN BANK’s commitment in becoming the “Bank of Choice” for SMEs and startups through its comprehensive suite of financial inclusion products and services as well as relevant business tools to support them on their growth journey.

The Malaysia Top E-Commerce Merchant Awards is a prestigious award that seeks to reward the most successful, creative and innovative homegrown e-commerce merchants. At the same time, merchants who take part can benefit from increased recognition and opportunities to further increase their brand’s presence among industry players.

The Malaysia Top E-Commerce Merchant Awards is presided over by a panel of 11 respected individuals from the e-commerce industry on five core areas, namely on the merchants’ products, platforms, visibility and promotions, business potential and their sales and orders volume.

List of judges:

  • Yong Kai Ping, Chief Executive Officer of Sidec
  • Abu Bakar Yusof, Deputy Chief Executive Officer of MATRADE
  • Aiza Azreen Ahmad, Chief Digital Business Officer of MDEC
  • Danny Lee, Chairman of PIKOM
  • TK Tan, President of Internet Alliance
  • Jerry Ng, Chief Operating Officer of PG Mall
  • Ann Lee Siew Yin, Chief Operating Officer of Youbeli.com
  • Sharon Goh, Chief Operating Officer of JOCOM
  • Chen Chow Yeoh, Co-Founder of FAVE
  • Eric Chong, Chief Executive Officer of Boost Business
  • Danny Chua, Chief Commercial Officer of TnG Digital

This year, the Top ECM features four categories of awards, namely the Top E-Commerce Merchant Awards, Online 100 & Brands 100 Merchant Awards, Selangor E-Bazar Merchant Awards and AFFIN BANK Rising Star Awards.

The AFFIN BANK Rising Star Awards is a special award category where the 3 winners are chosen based on the company’s business potential, have been operating their online business for less than 3 years, and were shortlisted in the top 40 of the Top ECM main category in order to be eligible for the award.

Since its establishment in mid-2015, Sidec which was previously known as SITEC has actively engaged with the local e-commerce community, with the Top ECM being one of the value-added opportunities made accessible to local SMEs.

This year, a new category was introduced which is the Livestream Contest to encourage local merchants to utilise livestreams as a new method to sell their products in the market.

The contest contributes 10% of the total marks in which all shortlisted merchants must conduct a livestream session on their e-commerce platform or store and marks were given only to those that successfully conduct the livestream with a minimum of 10 minutes and a minimum view of 30 viewers.

As part of enhancing the usage of livestream among the merchants, Sidec will also be hosting a livestream marathon on 12 December specially for the top 3 winners of this year’s Top E-Commerce Merchant Awards.

This is another initiative by Sidec to help the deserving winners to promote their products to a wider audience. The livestream marathon will be hosted by Emely Poon, Astro’s radio announcer.