Importance of Marketing : Financial Success often depends on marketing ability . All business functions will not really matter if there is no sufficient demand for products and services .Companies at greatest risk are those that fail to carefully monitor their customers and competitors . Skillful marketing is a never-ending pursuit .
Needs, Wants, and Demands Target Markets, Positioning, and Segmentation Offerings and Brands Value and Satisfaction Marketing Channels Supply Chain Competition Marketing Environment Core Marketing Concepts