ECC 7 : Making Mobile Work For your Business
The E-Commerce Class held on May 10th, 2016, titled Perniagaan Mudah Alih and held in BM, drew a decent crowd of 50-odd participants.
The speakers of the day spoke about the benefits of using a mobile application, the process of building one, as well as options to consider when moving to sell through a mobile platform.
The first speaker of the day was Chua Khai Suan (pictured, below), Chief Executive Officer of MICES Technology.
Chua spoke about how mobile penetration was increasing, not just in Malaysia, but across the world, with a projection that there will be 5.07 billion mobile phone users globally by 2019.
Chua then touched upon the knowledge, skills, manpower, and costs required in creating a mobile app, as well as the challenges and obstacles faced. Chua’s presentation showed participants multiple angles in approaching the decision to get an app, and reminded participants to fully consider whether or not an app is needed, due to the costs associated with owning the app.
You have only one chance at the app, to make a good first impression on the user so that they do not uninstall the app after the first time they start it. A good app that covers many aspects like the interface, the user experience, the ability to work across multiple models of smartphones and tablets, will come with at a cost.