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If you sell online, you have probably heard of e-commerce customer relationship management. Everyone seems to think it is essential, but what is it? And will it provide any real return on investment? More Info below:

MODULE: E-Commerce Process
TOPIC: EC202 – Customer Relationship Management

About this class:
– What Is Customer Relationship Management?
Customer relationship management (CRM) is the practice of collecting data about your customers and using it to improve relationships with them. It can cover potential, current, and former customers.

– The goal of CRM is to get better results from every customer interaction. It can help you:
a) Improve customer retention, which is more cost-effective than customer acquisition.
b) Determine what your customers want so you can make smarter business decisions (such as inventory choices).
c) Develop better approaches to marketing, sales, and customer service.

We bring you experts from the world of e-commerce to share with you helpful tips and knowledge that you can use in your e-commerce business.

1CRM, Email & Chatbot - Siri 133m
2CRM, Email & Chatbot - Siri 228m
3CRM, Email & Chatbot - Siri 328m
4CRM, Email & Chatbot - Siri 420m
5CRM, Email & Chatbot - Siri 525m