Importance of Marketing : Financial Success often depends on marketing ability . All business functions will not really matter if there is no sufficient demand for products and services .Companies at greatest risk are those that fail to carefully monitor their customers and competitors . Skillful marketing is a never-ending pursuit .
Needs, Wants, and Demands Target Markets, Positioning, and Segmentation Offerings and Brands Value and Satisfaction Marketing Channels Supply Chain Competition Marketing Environment Core Marketing Concepts
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