Module: Introduction to E-Commerce 103

Guest Speaker: Jess Chong, Marketing Manager of DataTree Solutions

Market Info Sharing: Sara Dalina, Co-Founder of

Many retailers think e-Commerce will kill offline businesses, but did you know that moving online won’t mean that you have to abandon your physical store? In fact, O2O (Online to Offline) is an e-Commerce strategy and practice specifically designed to direct online consumers to visit your brick and mortar establishment. Having trouble converting online traffic to offline sales? Well, let us help de-mystify that for you!

1O2O, What Is It and How To Utilized It?40m
22019 SITEC EC CLASS - Introduction to E-Commerce 103: Understanding O2O37m
32018 SITEC EC 103: Understanding O2O - Part 122m
42018 SITEC EC 103: Understanding O2O - Part 221m