Module: Introduction to E-Commerce 103
Coach: Adrian Oh, Co-Founder of ecInsider
Many retailers think e-Commerce will kill offline businesses, but did you know that moving online won’t mean that you have to abandon your physical store? In fact, O2O (Online to Offline) is an e-Commerce strategy and practice specifically designed to direct online consumers to visit your brick and mortar establishment. Having trouble converting online traffic to offline sales? Well, let us help de-mystify that for you!