Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out!

MODULE: DIGITAL MARKETING
TOPIC: EC301 – SOCIAL MEDIA MARKETING
LANGUAGE: ENGLISH

Speaker 1 – Nina Sharil Khan, Founder & Chief Unicorn Officer, PopCon
Speaker 2 – Zevin Goay, Co-Founder & COO, Digital Marketing Consultancy Sdn Bhd

About this class

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.

Here are some questions to ask when defining your social media marketing goals:

1) What are you hoping to achieve through social media marketing?
2) Who is your target audience?
3) Where would your target audience hang out and how would they use social media?
4) What message do you want to send to your audience with social media marketing?

We bring you experts from the world of e-commerce to share with you helpful tips and knowledge that you can use in your e-commerce business.

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